The race for knowing your buyer, what type of buying motives do you have do match? A featured article by Jens Edgren, notes from a kickoff by Kris Walmsley

Who are you selling to? The technology buyer, the visionary buyer, the platform buyer or the component buyer? They all behave differently and in order to sell to them effectivley you have to understand and adopt to them.

This article are notes from one of Jens Edgren´s lectures on this important topic documented by Kris Walmsley.

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